🇬🇪 The Georgia Portal

The definitive English-language guide to Georgia — and a natural funnel for EasyGeorgian

1. The Opportunity

7.7 million tourists visited Georgia in 2023 — 2x the country's population. Tourism revenue hit $3.5B. The market is booming and there's no single authoritative English-language portal.

Current landscape:

Lonely Planet — generic, thin content, not Georgia-focused
wander-lush.org — best current blog, one person, scattered posts
Nomadic Matt — single page overview
georgiantravelguide.com — 90 guides, looks dated, poor UX
National Geographic — beautiful but shallow

The gap: Nobody has built a comprehensive, modern, well-structured portal dedicated entirely to Georgia. The closest (wander-lush.org) is a one-person travel blog — good content but buried in blog format with no real site architecture.

Our edge: We live here. We can produce 100+ pieces of high-quality, SEO-optimized content at near-zero cost. And we have a natural monetization path from day one (EasyGeorgian funnel).

2. Brand & Positioning

Name Options

Name	Domain	Vibe	Notes
AllGeorgia.com	Check availability	Comprehensive, authoritative	Clean, says exactly what it is
GeorgiaUncovered.com	Check availability	Discovery, exploration	Implies hidden gems, going deeper
HelloGeorgia.com	Check availability	Friendly, welcoming	Natural EG tie-in (გამარჯობა!)
DiscoverSakartvelo.com	Check availability	Authentic, uses Georgian name	SEO risk: people search "Georgia" not "Sakartvelo"
GeorgiaInsider.com	Check availability	Local knowledge, authority	Positions as insider perspective
MyGeorgia.guide	.guide TLD	Modern, clean	Newer TLD, might be available
VisitGeorgia.guide	.guide TLD	Action-oriented	Clear intent

Positioning: "The complete guide to Georgia by people who actually live here." Not a travel blog — a portal. Structured like a wiki/encyclopedia for Georgia, not chronological blog posts.

Relationship to EasyGeorgian

Completely separate brand, design, and domain
No "by EasyGeorgian" branding — that would reduce trust
Natural contextual recommendations: "Learning a few Georgian phrases will transform your trip → EasyGeorgian" (affiliate-style)
Every destination/food/culture article has natural language learning hooks
Feels like a genuine recommendation, not a sales funnel

3. Site Architecture

Portal structure, not blog structure. Think Wikipedia meets Lonely Planet:

Primary Sections

/destinations/ — Every major city, region, and hidden gem. Tbilisi, Batumi, Kazbegi, Kakheti, Svaneti, Mestia, Kutaisi, Borjomi, Sighnaghi, etc.
/food/ — Georgian cuisine guide. Every dish, wine regions, where to eat, recipes, food tours
/plan/ — Practical planning: visas, money, SIM cards, transport, safety, packing, when to visit
/culture/ — History, traditions, etiquette, music, dance, religion, supra, toasting
/activities/ — Hiking, skiing, wine tours, hot springs, paragliding, horse riding, rafting
/living/ — Digital nomad guide, cost of living, neighborhoods, coworking, healthcare, banking (attracts long-stay visitors → higher EG conversion)
/language/ — Basic phrases, alphabet intro, Georgian script on signs → EasyGeorgian CTA
/blog/ — Seasonal content, news, event guides, opinion pieces

Content Types

Destination guides — "Tbilisi: The Complete Guide (2026)" — 3000-5000 words, comprehensive
Itineraries — "7 Days in Georgia", "3 Days Tbilisi", "Wine Country Weekend"
Listicles — "15 Best Restaurants in Tbilisi", "10 Hidden Gems in Kakheti"
How-to guides — "How to Take a Marshrutka", "How to Order at a Georgian Supra"
Food deep-dives — "The Complete Guide to Khinkali", "Georgian Wine: Everything You Need to Know"
Comparison/tools — "Tbilisi vs Batumi: Which Is Right for You?", cost calculators

4. SEO Strategy — The 50-Article Launch List

Targeting highest-volume, lowest-competition keywords first. Each article is 2000-5000 words, deeply researched, better than anything currently ranking.

#	Target Keyword	Article Title	Est. Monthly Search	Difficulty
1	things to do in tbilisi	50 Best Things to Do in Tbilisi (2026 Guide)	40K+	Medium
2	georgia travel guide	Georgia Travel Guide: Everything You Need to Know	25K+	High
3	tbilisi travel guide	Tbilisi: The Complete Travel Guide	15K+	Medium
4	is georgia safe to visit	Is Georgia Safe? Honest Safety Guide for 2026	12K+	Low
5	georgian food	Georgian Food: The Complete Guide to Every Dish	20K+	Medium
6	khachapuri	Khachapuri: Georgia's Iconic Cheese Bread (All 8 Styles)	50K+	Medium
7	khinkali	Khinkali: How to Eat, Where to Find, How to Make	30K+	Medium
8	things to do in batumi	25 Best Things to Do in Batumi (2026)	15K+	Low
9	kazbegi georgia	Kazbegi: The Ultimate Guide to Georgia's Mountain Paradise	12K+	Low
10	georgia visa	Georgia Visa Guide: Who Needs One & How to Get It	10K+	Low
11	georgia itinerary 7 days	The Perfect 7-Day Georgia Itinerary	8K+	Low
12	best restaurants tbilisi	30 Best Restaurants in Tbilisi (Tested & Ranked)	8K+	Low
13	georgian wine	Georgian Wine: 8,000 Years of History in Your Glass	15K+	Medium
14	tbilisi neighborhoods	Tbilisi Neighborhoods: Where to Stay & Explore	5K+	Low
15	cost of living tbilisi	Cost of Living in Tbilisi: Real Numbers for 2026	8K+	Low
16	svaneti georgia	Svaneti: Ancient Towers & Epic Hikes	6K+	Low
17	georgia best time to visit	Best Time to Visit Georgia (Month-by-Month)	10K+	Low
18	tbilisi to kazbegi	Tbilisi to Kazbegi: Every Way to Get There	6K+	Low
19	georgian alphabet	The Georgian Alphabet: A Beautiful Script Explained	12K+	Low
20	digital nomad georgia	Digital Nomad Guide to Georgia: Visa, Cost, Internet, Lifestyle	5K+	Low
21	kakheti wine region	Kakheti: Georgia's Wine Country Explored	5K+	Low
22	georgian phrases	50 Essential Georgian Phrases for Travelers	6K+	Low
23	tbilisi old town	Tbilisi Old Town: A Walking Guide	5K+	Low
24	georgian supra	The Georgian Supra: Guide to the World's Best Feast	4K+	Low
25	georgia hiking trails	15 Best Hikes in Georgia (Easy to Expert)	5K+	Low
26	tbilisi airport transfer	Tbilisi Airport to City Center: All Options Compared	5K+	Low
27	sulphur baths tbilisi	Tbilisi Sulphur Baths: Which One to Choose	5K+	Low
28	georgia currency	Georgian Lari: Money, Cards, ATMs & Tips	6K+	Low
29	kutaisi georgia	Kutaisi: Georgia's Second City & Gateway to Adventure	5K+	Low
30	tbilisi nightlife	Tbilisi Nightlife: Bars, Clubs & Late-Night Culture	4K+	Low
31	georgian traditions	Georgian Traditions: What Every Visitor Should Know	4K+	Low
32	tbilisi day trips	10 Best Day Trips from Tbilisi	5K+	Low
33	georgia packing list	What to Pack for Georgia (Season by Season)	3K+	Low
34	borjomi georgia	Borjomi: Hot Springs, Nature & Mineral Water	4K+	Low
35	tbilisi sim card	Best SIM Cards in Georgia: Magti vs Beeline vs Silknet	3K+	Low
36	georgia ski resorts	Skiing in Georgia: Gudauri, Bakuriani & Beyond	4K+	Low
37	sighnaghi georgia	Sighnaghi: The City of Love (& Wine)	3K+	Low
38	tbilisi markets	Tbilisi Markets: From Dezerter Bazaar to Dry Bridge	3K+	Low
39	georgia road trip	Georgia Road Trip: The Ultimate Self-Drive Itinerary	3K+	Low
40	georgian toasting	How Georgian Toasting Works (A Foreigner's Guide)	2K+	Low
41	tbilisi coworking	Best Coworking Spaces in Tbilisi for Remote Workers	2K+	Low
42	mestia georgia	Mestia: Gateway to the Svaneti High Country	3K+	Low
43	georgia travel budget	Georgia on a Budget: What Everything Actually Costs	3K+	Low
44	is georgian hard to learn	Is Georgian Hard to Learn? (Honest Answer)	3K+	Low
45	tbilisi history	The History of Tbilisi in 15 Minutes	3K+	Low
46	georgia wine tour	Best Wine Tours in Georgia: Kakheti, Kartli & Beyond	4K+	Low
47	tbilisi with kids	Tbilisi with Kids: Family Guide	2K+	Low
48	georgia vs armenia travel	Georgia vs Armenia: Which to Visit First?	3K+	Low
49	tbilisi cafes	25 Best Cafes in Tbilisi (A Coffee Lover's Map)	2K+	Low
50	moving to georgia	Moving to Georgia: The Definitive Expat Guide	4K+	Medium

5. EasyGeorgian Integration Points

Natural, contextual — never forced. The portal recommends EG the same way it might recommend a hotel or tour company.

  🔗 Organic EG Touchpoints (per article type)
  Every destination guide: "Pro tip: learning even 10 Georgian phrases will transform your experience. Locals light up when you try. → EasyGeorgian Audio Course"
Food articles: "Want to order like a local? Here's how to say these dishes in Georgian → free phrases from EasyGeorgian"
Culture/supra articles: "Understanding toasting? Even better if you can follow along in Georgian → EasyGeorgian Podcast"
/language/ section: "We cover the basics here. For a structured learning path → EasyGeorgian"
Living/nomad guides: "If you're staying long-term, learning Georgian isn't optional — it's transformative → full course recommendation"
Sidebar widget: "🇬🇪 Learn Georgian — Free first lesson" (appears on relevant pages)

6. Monetization Roadmap

Phase 1: EG Funnel Only (Month 1-3)

Contextual EasyGeorgian links on every relevant page
Track conversions with UTM parameters
Even 1% conversion on 10K monthly visitors = 100 potential EG customers/mo

Phase 2: Affiliate Revenue (Month 3-6)

Booking.com affiliate (hotels, guesthouses) — 25-40% commission
GetYourGuide / Viator (tours, activities) — 8% commission
Local tour operators (direct affiliate deals) — negotiate 10-15%
VPN affiliate (ExpressVPN, NordVPN) — useful content + high commission
Travel insurance (SafetyWing, World Nomads) — 10-15% commission

Phase 3: Display Ads (Month 6+, when traffic justifies)

Mediavine (requires 50K sessions/mo) or Raptive
Travel content CPMs are high ($15-30 RPM)
At 100K monthly pageviews: $1,500-3,000/mo passive

Phase 4: Premium Content (Month 6+)

Downloadable PDF guides ($5-15): "Ultimate Tbilisi Guide", "Georgia Wine Map"
Custom itinerary builder (freemium)
Sponsored articles from hotels, tour companies, restaurants

7. Tech Stack

Framework: Astro (same as EG — we know it cold)
Styling: Tailwind CSS
Hosting: Cloudflare Pages (free)
CMS: Markdown files in git (content collection in Astro)
Images: Cloudflare R2 or Images (free tier generous)
Analytics: Plausible or Cloudflare Web Analytics (privacy-first)
Search: Pagefind (static search, free)
Maps: Mapbox or Leaflet (interactive maps of destinations)
Cost: ~$0/mo to start (domain + free hosting)

8. Content Production Plan

Week 1 (Launch Sprint)

Set up Astro site with portal architecture
Design homepage + templates (destination, food, guide)
Write 10 cornerstone articles (top 10 from the list)
Deploy to Cloudflare Pages
Submit to Google Search Console

Weeks 2-4 (Foundation)

Publish remaining 40 articles from launch list
Build internal linking structure
Add EasyGeorgian integration touchpoints
Set up analytics and conversion tracking
Create social sharing images for each article

Ongoing (Continuous)

2-3 new articles per week (Pixel produces during heartbeats)
Update seasonal content quarterly
Add interactive features (maps, calculators, tools)
Monitor rankings and optimize underperforming pages
Expand to 200+ articles over 6 months

9. Competitive Advantage

We live here. Not a travel blogger who visited for 2 weeks. 5 years of local knowledge, married to a Georgian, deep cultural understanding.
AI-powered content at scale. Pixel can produce a 3000-word, well-researched article in minutes. Competitors publish 1-2 posts/month. We can do 10/week.
Portal architecture beats blog. Structured, discoverable, evergreen. Not buried in reverse-chronological blog format.
Built-in monetization. EasyGeorgian funnel from day one, even with zero traffic.
Zero hosting cost. Astro + Cloudflare = free. All budget goes to content and SEO.

10. Other Synergy Opportunities

The Georgia portal isn't the only business with natural EG synergy. Here are other ideas that feed into the EasyGeorgian ecosystem:

🍳 Georgian Recipe Site

Synergy: Every recipe naturally includes Georgian vocabulary (dish names, ingredients, instructions). "Learn to say ხინკალი, ხაჭაპური, ლობიანი" → EG. Also links TO the travel portal (food tourism). Triple synergy: Portal → Recipes → EG.

Monetization: Ad revenue (food content has very high CPMs), affiliate (cookware, Georgian ingredient sourcing), sponsored content from Georgian food brands.

Search volume: "khachapuri recipe" alone gets 50K+ monthly searches. Massive untapped SEO.

🏠 Expat Georgia Community / Guide

Synergy: Long-term residents are the HIGHEST-intent EG customers. If someone is moving to Georgia, they NEED to learn the language. Premium expat guide → EG is an incredibly warm funnel.

Monetization: Premium community ($10-20/mo), affiliate (banks, insurance, coworking), sponsored content, relocation service referrals.

Overlap with portal: The /living/ section of the portal can eventually spin off into its own deeper brand if the audience warrants it.

📸 Georgia Photo/Video Content Library

Synergy: High-quality Georgia photos/videos are scarce on stock sites. Build a library, license to travel companies, tourism boards, media. Also powers both the portal and EG with original visuals.

Monetization: Stock licensing, tourism board contracts, content licensing.

Note: Lower priority — visual content requires more effort than text. But could be a great side benefit of creating portal content.

🎙️ Georgia Podcast (English)

Synergy: English-language podcast about life in Georgia, culture, food, travel tips. Each episode naturally mentions EG and the portal. Audio content builds brand + SEO (show notes). Could feature Georgian language segments → EG funnel.

Monetization: Sponsorships (tourism companies, airlines, local businesses), Patreon, cross-promotion.

Effort: Medium — requires regular recording, but content ideas are endless when you live here.

🗺️ Georgia Offline Map App

Synergy: Tourists need offline maps (cell service is spotty in mountains). Build an app with curated points of interest, Georgian phrase pop-ups at each location ("say this at the restaurant"), offline guides. Natural EG upsell inside the app.

Monetization: Freemium app ($4.99 premium), featured listings for businesses, in-app EG promotion.

Note: Higher effort (app development) but very strong tourist utility + EG funnel.

11. Recommended Synergy Stack

The Georgia Content Empire:

EasyGeorgian (language learning — the core product)
Georgia Travel Portal (tourist funnel → EG + own revenue)
Georgian Recipes Site (food funnel → EG + portal + own revenue)

Why this triad works: Three separate brands, three separate audiences, all feeding each other. Tourists find the portal → discover EG. Food enthusiasts find recipes → discover EG + portal. Language learners find EG → discover culture through portal + recipes. Each site strengthens the others' SEO through natural cross-linking.

Total effort: One Astro template, same stack, same developer (Pixel). Content is the only variable — and content is what I do fastest.